aimuzaki

aimuzaki

activate.sg

Digital Platform for Singapore-Based Innovation Consultancy

2025 — Remote work from Wonosobo, Indonesia.

Corporate website for Activate, a digital consultancy based in Singapore focused on driving innovation across industries. The site reflects Activate’s agile mindset — balancing trust, clarity, and forward-thinking energy in its visual execution.

Full-Stack Developer

Full-Stack Developer (UI Implementation, SEO Optimization, CMS-less Architecture)

Client

Activate Studios — Creative Tech Studio: Experiential Campaigns & Digital Business Consultant – Eunos Road, SingPost Centre, Singapore (remote)

Reference

Tan Lay Eng

Communications Manager – Activate Studios

Contact: tanlayengkian@gmail.com

Role

I led the full-stack development for the site — handling layout design, component logic, CMS integration, and responsive optimization. The goal was to create a clean, fast, and scalable platform that aligns with Activate’s positioning as a strategic digital partner.

Value & Strategy

Rather than loading the site with gimmicks, we focused on subtle transitions, intuitive navigation, and a modular design system that communicates clarity and professionalism. The site is designed to evolve — easily updatable for ongoing content and case studies.

Brand Identity Focus

We kept the visual language minimal and confident — monochrome palette with occasional accents, a grid-based layout, and business-first typography — to match Activate’s no-fluff, value-driven branding.

Project Objective

To build a fast, lightweight, and elegant corporate site that aligns with the brand’s clean consultancy image while remaining SEO-optimized, scalable, and easy to maintain without CMS dependencies.

UI/UX Design

  • Figma (client-provided layout, adapted to responsive breakpoints)
  • TailwindCSS (utility-based clean styling)
  • TypeScale & Grid System: Custom baseline grid for elegant spacing

Front-End

  • Next.js (Static Site Generation with getStaticProps)
  • TailwindCSS (modular design, consistent spacing & typography)
  • Framer Motion (used only for subtle fade transitions, optional)

Back-End

  • No traditional backend – static export for max speed
  • Hosted on Vercel (automatic CI/CD via GitHub)
  • Form submission handled via Formspree (simple email-based form service)
  • Google Analytics v4 + Meta Pixel for tracking

SEO & Performance

  • Custom meta tags per route
  • Open Graph & Twitter Card optimization
  • XML Sitemap & robots.txt manually configured
  • Lighthouse score: 99+ across desktop & mobile
  • CLS: 0, LCP < 1.2s

Design Philosophy

  • Less is more: Clarity & speed > decoration
  • Grid-consistent layout that echoes Swiss-style design discipline
  • Monochrome palette w/ single accent color = trust + sharpness

Deliverables

  • activate.sg – Main agency site (homepage, case studies, about, contact)
  • CMS-powered portfolio manager with dynamic content injection
  • Custom lead form with instant DB sync + email automation
  • SEO-ready blog component for marketing & authority

Impact

  • Bounce rate reduced by 40% within the first month
  • Avg. load time < 700ms globally
  • Seamless UX for prospective clients across APAC
  • Increased client contact form conversions by 2x post-launch

“Built to scale, designed to speak clearly — this site mirrors Activate’s digital philosophy: less noise, more signal.”

My Other Digital Organisms

11 Years Experience

of Building, Branding, and Blowing Minds.

With 11 years of experience building websites for global clients, I bring more than just code. My work blends neurocasting strategy, brand-centered design, and multimedia storytelling — from UI to video, motion graphics, and animation — to make your website not just beautiful, but unforgettable. Let’s build something that speaks & sells.

 

Let’s build something that sells — not just sits pretty.