aimuzaki
aimuzaki
artmasterclass.com
Selling Art with Soul — A Global Storefront for Mosaic Magic
2025 — Remote work from Wonosobo, Indonesia.
A full-featured ecommerce site for Art Masterclass, an international creative brand offering DIY Turkish mosaic lamp workshops and kits. The site merges handcrafted aesthetics with conversion-focused UX to serve a worldwide market.
Full-Stack Developer
Full-Stack Developer (Front & back-end, UI/UX Adaptation, CMS Integration, SEO)
Client
ArtMasterClass — Online Art Workshop Platform for Creative Learners – Edinger Ave Suite A, Tustin, California (remote)
Reference
Role
I was involved in optimizing the UI/UX and building key front-end components — from product display to checkout — while maintaining fast load times and mobile responsiveness. I also worked on enhancing the storytelling experience with scroll-based visual cues and embedded video content.
Value & Strategy
This project wasn’t just about selling — it was about delivering a brand experience. The site is structured to guide users emotionally: from inspiration to action, from browsing to buying. Everything is tuned to match the brand’s tone — warm, premium, and human.
Branding & Visual Identity Focus
Design choices emphasize elegance and approachability: serif fonts meet soft color palettes, with high-res product photography leading the way. The UX feels artisanal yet efficient — reflecting the tactile nature of the product itself.
Project Objective
Create a fun, intuitive, and mobile-friendly website that showcases art workshops, allows easy course browsing, and encourages sign-ups, all wrapped in a playful yet clean design language.
UI/UX Design
- Figma (playful components, vibrant color palette)
- Adobe Illustrator (custom iconography & illustrations)
Front-End
- Next.js (SSG for speed & SEO)
- TailwindCSS (flexible styling for colorful, responsive layouts)
- Framer Motion (subtle playful micro-interactions)
- React Hook Form (form management for sign-ups)
Back-End
- Sanity.io (headless CMS for course content & blog)
- Stripe API (integration for payment processing)
- Vercel (fast deployment & global CDN)
SEO & Performance
- Semantic HTML & meta tags for course pages
- Sitemap & Open Graph for social sharing
- Lighthouse score 95+ on mobile & desktop
Design Philosophy
- Keep it light and cheerful, but easy to navigate
- Use color & motion to guide attention without overwhelming
- Responsive design that works great on phones and desktops alike
Deliverables
- artmasterclass.com – Fully responsive landing page & course catalog
- Signup and payment flow integration
- Blog section with editorial content for art learners
- Custom playful animations that enhance UX without hurting performance
Impact
- Increased monthly signups by 45% within 2 months
- Reduced bounce rate by 30% with better UI feedback & interaction
- High customer satisfaction reflected in feedback forms & reviews
“More than just an online store — this is a digital atelier for global art lovers.”
My Other Digital Organisms
A Subversive Web — Playground for Digital Degenerates
snufisfuns.fun
Selling Art with Soul — A Global Storefront for Mosaic Magic
artMasterclass.com
11 Years Experience
of Building, Branding, and Blowing Minds.
With 11 years of experience building websites for global clients, I bring more than just code. My work blends neurocasting strategy, brand-centered design, and multimedia storytelling — from UI to video, motion graphics, and animation — to make your website not just beautiful, but unforgettable. Let’s build something that speaks & sells.
Let’s build something that sells — not just sits pretty.