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Glowmom Serum

Glow Your Skin Like Baby

2020 — Yogyakarta, Indonesia.

A skincare campaign tailored for modern moms — glowing skin without the salon fuss. Shot with aesthetic lighting and styled like high-end skincare TV spots, but driven by playful storytelling and emotionally relatable voice-over. Because beauty isn’t about effort, it’s about smart rituals.

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Director // Writer // Videographer // Editor // Motion Graphic Animator // Music Director // Art Director // Talent Manager

Directing, Writing Storytelling, Filming, Research, Music Producing, Editing, Mixing & Mastering, Motion Graphic Animate, Color Grading, Music Puublisher Managing, Voice Over Directing, Talent Managing, Art Directing, Lighting

Client

Nashir Corp — Glowmom Serum Product – Wonosobo, Central Java, Indonesia

Reference

Rendie Tri Subagyo, S.Ak.

Chief Operation Officer – Nashir Corp

Contact: rendiesubagyo@gmail.com

Role

One-man production: I directed, wrote the script + tagline, shot, edited, handled lighting, recorded VO, animated motion graphics, composed original music, and cleared licensing for commercial song usage.

Style & Approach

The aesthetic follows a clean, glossy skincare ad look — soft lighting, pastel tones, reflective textures. But instead of generic beauty tropes, I infused the story with wit and warmth: a young mom navigating motherhood while still caring for her glow. Think emotional hook meets visual luxury.

Music & Sound

  • Producing two audio background musictracks
  • Custom upbeat jingle for cutdown versions
  • Official license for “Shake It Off” by Taylor Swift via Believe Tunecore, used for full-length version with publishing clearance
  • Voice-over recorded and directed in-house for tone clarity and brand alignment

Tools & Workflow

  • Camera: DSLR + prime lens, softbox lighting
  • Audio: Condenser mic + Zoom H5
  • Software: Premiere Pro, After Effects (motion graphics), FL Studio (jingle), Izotope RX (audio cleanup)
  • Talent: VO artist hired + directed remotely
  • Delivery: Full HD master + vertical social cuts

“I built this ad from scratch—wrote the script, shot the footage, edited everything, composed the music, even handled the licensing for a Taylor Swift track. Because glow doesn’t just come from skincare—it comes from storytelling that makes people say: ‘Damn, this is SO me!’”

More Commercial Work That Actually Converts

11 Years Experience

of Building, Branding, and Blowing Minds.

With 11 years of experience building websites for global clients, I bring more than just code. My work blends neurocasting strategy, brand-centered design, and multimedia storytelling — from UI to video, motion graphics, and animation — to make your website not just beautiful, but unforgettable. Let’s build something that speaks & sells.

 

Let’s build something that sells — not just sits pretty.

 

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