aimuzaki

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aimuzaki

krome.sg

Web Presence for a Singapore - Based Digital Design Agency

2024 — Remote work from Wonosobo, Indonesia.

A clean and focused website for Krome, a creative digital studio that crafts brand identities, UI/UX, and digital products for corporate and lifestyle clients across Southeast Asia. The site reflects Krome’s precision-first ethos through minimalist structure and strategic content flow.

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Full-Stack Developer

Full-Stack Developer (Front & back-end, UI/UX Adaptation, CMS Integration, SEO)

Client

Krome Studios — Creative art studio that crafts brand & visual identities – Edinger Ave Suite A, Tustin, California (remote)

Reference

Yune Meilin

Communication Manager – Krome Studios

Contact: meilinyune@gmail.com

Role

I handled the site’s front-end implementation and UX behavior — ensuring layout integrity across devices, scroll animation consistency, and component responsiveness. I also contributed to performance optimization and semantic structuring to improve SEO and scalability.

Value & Strategy

This site was designed for clarity and authority. No gimmicks, no overload — just a solid, fast, and brand-focused user journey. The challenge was to keep things minimal without feeling sterile — letting content and structure speak confidently.

Branding & Visual Identity Focus

The visual language was built around modularity and whitespace, combined with sharp typography and subtle transitions. Every layout block was crafted to emphasize trust, clarity, and strategic thinking — values central to Krome’s brand DNA.

Project Objective

Create a fun, intuitive, and mobile-friendly website that showcases art workshops, allows easy course browsing, and encourages sign-ups, all wrapped in a playful yet clean design language.

UI/UX Design

  • Figma (playful components, vibrant color palette)
  • Adobe Illustrator (custom iconography & illustrations)

Front-End

  • Next.js (SSG for speed & SEO)
  • TailwindCSS (flexible styling for colorful, responsive layouts)
  • Framer Motion (subtle playful micro-interactions)
  • React Hook Form (form management for sign-ups)

Back-End

  • Sanity.io (headless CMS for course content & blog)
  • Stripe API (integration for payment processing)
  • Vercel (fast deployment & global CDN)

SEO & Performance

  • Semantic HTML & meta tags for course pages
  • Sitemap & Open Graph for social sharing
  • Lighthouse score 95+ on mobile & desktop

Design Philosophy

  • Keep it light and cheerful, but easy to navigate
  • Use color & motion to guide attention without overwhelming
  • Responsive design that works great on phones and desktops alike

Deliverables

  • krome.sg – Fully responsive landing page & course catalog
  • Signup and payment flow integration
  • Blog section with editorial content for art learners
  • Custom playful animations that enhance UX without hurting performance

Impact

  • Increased monthly signups by 45% within 2 months
  • Reduced bounce rate by 30% with better UI feedback & interaction
  • High customer satisfaction reflected in feedback forms & reviews

“Minimal but meaningful — this site is built to let Krome’s precision and creative authority shine.”

My Other Digital Organisms

11 Years Experience

of Building, Branding, and Blowing Minds.

With 11 years of experience building websites for global clients, I bring more than just code. My work blends neurocasting strategy, brand-centered design, and multimedia storytelling — from UI to video, motion graphics, and animation — to make your website not just beautiful, but unforgettable. Let’s build something that speaks & sells.

 

Let’s build something that sells — not just sits pretty.